It is important for you, as an Italian restaurant owner, to collect feedback from your customers. That is the only way in which you will be able to know whether you are meeting the customers’ expectations or not. That is, in fact, the only way in which you will be able to know what your customers’ expectations are in the first place. Then, having known what your customers’ expectations are, you can go further and collect feedback as to how well you are doing in meeting those expectations.
Some of the specific ways in which you can collect feedback from your Italian restaurant customers include:
- By setting up a suggestion box
- By setting up a web-based customer survey
- By interviewing the customers in person
- By setting up a phone-based customer survey
The latter approach (of using phone-based customer surveys) can be particularly effective. That is the arrangement where you can call your customers at random, and request them to tell you about their experience while dining at your Italian restaurant. The biggest challenge you are likely to face here is that of getting the customers’ phone numbers. But if you have a database of your customers’ phone numbers, then it should be easy to call some of the customers who have recently dined at your restaurant, and requesting them to give you feedback. Of course, having opted to use this method, you also have to be ready to cater for the phone bills that will be incurred. Like if, for instance, your Italian restaurant uses the Metro PCS phone network, you will probably have to visit the pcspaybill portal, and make a huge payment, to cater for the feedback collection phone bills. That, in practical terms, will entail visiting the Metro PCS bills payment portal, at www.metropcs.com/payment, and paying the bills there. It may look costly, but if it gives you a chance to collect feedback from your customers (and thereby get to improve your business), then it is definitely worthwhile.